“Fairtrade – what’s the point?”
Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation. Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the Global South. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives
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